Relationshusetgekkos Blog

As Danish media are awakening (finally) to Twitter, we start to wonder (in the snarl of could-be-late Axl Rose): Where do we go now? Will Facebook hold up, will Twitter go to Google or Yahoo – and when will we see yet another crazy success story of a small social media platform gone huge? Right now, there’s no big contender on the horizon, only the good ones getting better and, yes, being monetized by themselves or others. Alright, Linkedin is still doing good, the Swedes are trying their nanoblogging at http://nanoblogg.se/, and there is a constant rising of services like Prezi, StoryPlanet and the likes.

Websites are so yesterday
Most company websites are still very dull. It’ll take som time, learning and experience before we start to do on the internet, what we do as a company. Maybe the ones who are falling helplessly behind are waiting for the next wave out, the next one being, as Joseph Jaffe puts it on his blog: “In a world of RSS feeds, embeddable HTML and links, hubs reign supreme. In a world of multiple personalities and personas, the key to digital success is not a one-size-fits-all approach-the “or” approach-but an “and” approach. The goal is to co-exist in multiple places at any given time. With a bit of effort, determination and luck consumers hopefully will get in on the act and take us with them to their homes, communities and meeting places.” Just maybe. But hopefully the interesting, inspiring and people-oriented companies of today will want to communicate from their websites, so it’s worth our while to listen, as well. It all starts with finding out, choosing or creating what the company is about. Really about. And what kind of relationship you want with your customers or members. This should be anyone’s concern. The rest, as they say, is just hard work.

1 mia. fattige kan ikke skabe en rigtig fødevarekrise, men senkapitalister uden benzin og den nyeste gadget har fået alle til at gribe til de fiktivt tomme lommer og skabe en rigtig finanskrise. Selv tidens fireårige aner at den er gal, når mor ikke længere glor i rodereolen i Netto. Den er her, vi taler om den, vi frygter vores job på grund af den, men samtidig er der mange, der mener at det hele er opspind og mediehype. Og vi kan trylle den væk, hvis bare vi bliver ved med at købe økologisk. Sådan lyder det, i hvert fald hvis man skal tro the public opinion og en masse eksperter. Ingen vil æde finansgrisen. Det er lige dele ansvarlighed og lige dele hybris, at selv globale kriser bliver til i hænderne og hovederne på danske og andre glade forbrugere. Som alt andet for tiden er også krisen brugerskabt. X factor, Facebook og Finansgrisen var intet uden os – med vores sms’er, statusopdateringer og kollegasladder om naboens hus på tvang. Nu bliver det bare spændende at se om alle pakkerne virker og om Linda vinder. 

Læs også CIFS’ bud på vejen ud af ‘grisen’.